Hotel Vikas is the next generation magazine for American Hospitality industry specifically created for senior Hotel CEOs and decision makers.

How to increase holiday bookings online

holiday bookings are reservations during peak periods, it’s critical that your small, independent hotel does all that it can to capitalise on the increased demand for accommodation. Make hay while the sun shines, as the saying goes.

Every hotel puts a focus on peak periods, so boosting holiday bookings online as an independent hotelier is about rising above the noise. Here’s how.

Your website is your digital storefront, and just like a physical storefront, a tired look might put a customer off. Employ a professional or use a tool like the Little Hotelier’s website builder to create a stunning site that is capable of taking direct bookings.

Everyone loves a deal, particularly during heavy-spending holiday periods. Lure guests in with an online-only deal that they can only secure by booking direct with you.

Social media is a powerful tool for hoteliers, as Instagram, Facebook and TikTok encourage escapism and FOMO. Creating holiday-specific content can help serve your hotel up to the most relevant eyeballs.

If your area is famous for its holiday events, consider sponsoring, partnering or collaborating with an event. By tying your name to it, your hotel will be promoted to people who are in town for it.

Your aim should be to give your holiday guests the most amazing and memorable stay possible, as this will encourage return business. During the booking process ask guests key questions, like why they’re in the area or their favourite foods and drinks, then use this information to personalise their experience.